Wonderland Magazine feature: E*Rock & Yoshi Sodeoka

by Eric Mast in


This was a two way interview from Wonderland magazine with E*Rock and Yoshi Sodeoka talking about psychedelic video for the Mu show in The Netherlands. I used text recognition software from a scan of the print magazine, so please excuse any digital typos.

New York based multimedia artist Yoshi Sodeoka’s dense videos hit you like an onrushing tsunami of stretched and distorted imagery and ejaculated noise. His psychedelic offerings dislocate your sense of space and time, as if he has exposed the source code of reality then thrown us entirely unprepared into an alien realm. Sodeoka’s latest video, for The New Psychedelica exhibition at MU in Eindhoven, Violet Dark Spring of the Numinous Orb, brings time-lapse footage of nature under his refractive lens for the first time. To a skittering jazzy soundtrack of soft plucks and piano cascades, iterations of forests or rivers flow towards us as the sun and stars dance across the skies. While the explosion of psychedelica in the 60s followed the discovery and popularisation of hallucinogenic drugs, the group of artists brought together at MU are inspired by technology. What links their works is the onslaught of data they throw at us - an extreme reaction to an age in which we are constantly deluged by flashing visuals and endless information. Through pushing their technology and software to the point where it crashes, these artists produce works that test the limits of our own ability to experience, understand and process the real world. joining Sodeoka in The New Psychedelica exhibition will be the videogame inspired and seizure-inducing overloads of Portland, Oregon based polymath Eric Mast, aka E*Rock. A prolific video artist and musician, running two record labels and a production team, Wild File, E*rock’s visual landscape crams everything from 80s cartoons, 8-bit console graphics to SoCal hip-hop into the lo-fi crescendos of a Flash-rendered apocalypse. Wunderland brought these veterans of the digital frontier together to explore the relationship between their work, the Internet and psychedelica.

Yoshi Sodeoka: We’ve been doing this for a long time. I’ve been doing this for more than 15 years or so we’ve seen each other’s work before and talked about doing something together. Eric Mast: Yeah we probably started around the same time, in the late 90s, getting into animation and stuff. I feel like there’s a loose crew of people that you get to know that make similar stuff around the world, so eventually you run into everyone. YS: Our approach is pretty similar I think, we both make music and visuals to go with it. EM: Definitely, almost everything I do has music as a core element, even when it’s a noise piece. I definitely work around audio as a starting point for almost all my visuals. YS: I know what you mean. I actually don’t play or write music anymore but my mind is still there. When I make videos in my mind I’m still playing in a band, making psychedelic looking videos, so I think music is an important aspect of what we do. EM: lt’s always pretty tied in there. But I think that the idea of information overload was definitely something we were both into for a while too, that really dense aesthetic of pushing things... YS: Yeah, computers allow us to push everything to the max. I tried to put so many effects, layers and all that stuff on my videos to try to see when it would break. Just to see how much colour it could produce in a very short amount of time. I’m really into extreme types of music so if I try to lay down a track to one of my videos the visual has to catch up to it. EM: I think it’s changed over time too. It used to be that you’d put on as many layers as you could until your programme crashed, and nowadays the computers can handle a hundred times more than it used to be when we started. YS: Yeah I go through phases, so I used to do a lot of really busy, noisy types of stuff, but for this show I tried to do something mellow at the same time. I wanted to experiment with nature footage, the type of new age clip you can find on You-Tube. But I tried to put a different twist on it so it’s not just nature clips and has got like a really twisted psychedelic element to it. EM: For me, when I got into a lot of video stuff I befriended a lot of people that were posting stuff online. The Internet definitely connected a lot of the different artists. We were checking out each other’s stuff and developing mutual influences. It’s nice to find other people doing similar things because everyone doing video work is a little bit isolated in a way. YS: Right, it’s easy to connect with people through the networking aspect of the Internet. It’s great because you can find other people’s videos and get inspired but that couldn’t happen before. It’s hard to think about its influence for me, because I sample a lot of footage. I grab everything, distort it and make it my own. I couldn’t do that without the Internet. It’s not something I think about anymore though because it’s just there, it’s always online. EM: I guess it’s become such an integral part of it you barely even think about it at this point. YS: Right, yeah. EM: It’s interesting for me too that for most of these psychedelic artists that have become our peers, I feel that none of it really comes from like a psychedelic drug background. Everyone comes from a different background. I feel that video is such a tedious medium that I don’t know where everyone gets their inspiration from, it’s more like kids coming from different pop cultures and its sensationalism that people get into more than that. YS: Yeah I know! Like ‘psychedelic’, that name is uncomfortable to me because I think of the 60s, the hippie movement and I’ve got nothing to do with it But I guess there’s a new way of thinking about psychedelic, like someone’s reinvented this new term. It’s pretty different from what it used to be. EM: Mmhm, yeah I definitely have some influence from that era, but. ._ YS: It might be a good description, psychedelic, I guess what we try to do might be pretty similar to what it meant. Not that I take LSD, get like high and make videos.The process is a little different but I was reading an article about how when you listen to music you get high, there’s some chemical produced in your brain. I guess our works have some effect like that, like from browsing the Internet, listening to music and all that stuff we get high out of nowhere perhaps. EM: For me there was definitely a period where I was getting into the super dense thing, I was definitely interested in that, testing the limits of what you could take in by making overly detailed, constantly changing works. I noticed that through the process of making those videos you became accustomed to that specific piece -just through the repetition of watching it. But I feel there’s definitely an information overload going on right now in terms of how much access people have. I think it’s more interesting to see younger generations of kids growing up with that and how they’re really good at multitasking and are moving beyond us in new ways. YS: Yeah I know what you mean. Same thing for me too, I’m pretty used to seeing a lot of stuff at rapid speed. It’s the same way you process the information on the Internet. I have many different phases in five minutes of video, but I don’t particularly think about that, it’s pretty subconscious to me. I’d try something extreme and the next thing I want to try something mellow. EM: I feel like the idea too is that when you reach your maximum overload it reaches a point where it’s like giving a hyperactive kid Ritalin, you’re basically giving kids speed, you reach that climax point where you go beyond, you’re over-stimulated and everything becomes like a texture almost, ambient almost. YS: It’s like the same thing as making music, there’s this up and down, like a syncopation. It’s like that process is embedded in our mind.

The New Psychedelia runs from April 8 to June 5, 2011 at MU Eindhoven.


Extreme Animals "Going Green" video

by Eric Mast in


the earth is green / but so is money / when a goth goes green it is called "dark green" but I don't care about money /I just want whoever want this to see this / see this "it's easier to let go when there's nothing to hold on to" Music by Extreme Animals. Video by Jacob Ciocci. from the Music is a Question with No Answers DVDR (Audio Dregs 2010)


The New Psychedelica

by Eric Mast in , ,


Here's an exhibition in Eindhoven, Netherlands that features some new E*Rock video a well as some personal favorite video producers.

The New Psychedelica toont sculpturen en installaties van Harm van den Dorpel (NL), Jim Drain (US), Nik Kosmas en Daniel Keller (Aids-3D) (US), Sergio Recabarren (CL) en Ben Sansbury (UK), naast videowerk van Antoine Catala (FR), Paul B Davis (US), E*Rock (US), Carlos Lazslo (US), Rosa Menkman (NL), Brenna Murphy (US), Jimmy Joe Roche (US), Jeremy Shaw (CA), Yoshi Sodeoka (US) en Daniel Swan (UK).


Future Legend Podcast 002 | E*Rock

by Eric Mast in



Delicate Steve

by Eric Mast in


Check out the homie Delicate Steve: his Wondervisions LP is out now on Luaka Bop. He takes a guitar/guitarmony sound, not so different than Ratatat, but removes the hip-hop influence and replaces with a sort of sunshine Americana psych vibe (player embedded here). Highly recommended.


Some Favorite Songs of 2010

by Eric Mast in


2010 My friend Zach over at Rangle Life Records always gets people to assemble some favorite lists from the year for his blog, and although its already kind of early I put something together for him. No particular order, just the first ten things that popped into my head.

Moon Duo "Motorcycle, I Love You" (youtube) One of my most listened to bands from 2010 would have to be Moon Duo. I had their Escape album on repeat for weeks. A great fuzzed out minimalist drug-rock sound with really warm guitar/synth tones. Minimal repetitive guitar riffs over basic floor tom+tamborine rock roll beats and buried vocals along the lines of Jesus & Mary Chain doing covers of Suicide, or chopped and screwed versions of The Gories mixed with Neu.

Turk Disco "Balagan" (youtube) After my obsession with Dj Mujava's "Township Funk" (2008) I've been on the search for more of this type of thing. "Township Funk" was dubbed South African Kwaito as far as genre, but any other Kawito I've found sounded more like African hip-hop than weird, catchy, African electro house, which eventually led me to going more Global Bass, and then finding house tracks with a more folk/Balakan/rock influence. One night I was searching youtube for "Turkish Disco" and landed on this gem of a track and also very weird video:

Riva Starr "FanfareOne" Continuing my theme of strange house/folk/Balkan/rock, Riva Starr has been doing some great tracks and I loved this killer dance track with atypical latin swing, mostly I love on the horn hooks! Free download via Rrcd Lbl, great deal there. If you have favorite house tracks based on horn samples please email me.

Ratatat "Neckbrace" (youtube) The weirdest and catchiest song on LP4; tweaked futuristic vocoder disco with string flourishes!? I never get tired of this song.

Dangerous Boys Club - VRIL LP I don't actually have a copy of this record (yet), but I did go to see them live whenever possible in 2010 and was at the record release party, so I know its out!

Indian Jewelry - Totaled LP As long as were talking about experimental, dark, rock bands, I don't have a specific song to mention here either but Indian Jewelry always come to mind. I like these guys and they had a new record in 2010 and they are ALWAYS on tour.

Glass Candy "Covered in Bugs (2010 Feeling without Touching 12inch version)" Glass Candy gets new age with surrealistic spoken word lyrics and sax solos. Getting so weird on this one, and its great.

White Flight "Panther" Finally released! The most epic pop track ever about the aliens that live inside of Mount Shasta. I'm not just saying this because the list is for Zach, or because Ratatat produced it, I just love the song.

Antoine Dodson "Bed Intruder Song" (youtube) The best viral video remix of the year; I actually bought the mp3 on iTunes after seeing this video. Really great hook!

LIl' Wayne (I can't even pick a particular song) Still the best rapper of 2010. You can keep the Kanye and Drake albums. Kei$ha is embarrassing.